3 Keys to Separating Self and Business

When we start a business, it becomes a big part of who we are, what we stand for, and how we interact. Oftentimes, it is in a very positive way but there can be times when our business permeates so much of who we are that our emotions become strongly tied. Taking things to heart may be a phrase that encapsulates a primary difference between men and women at work. Relational by nature, women take their work relationships personally, and invest in work emotionally. Though it can be stereotypical, women are known to be a little more emotional than men. When we are not, it’s often said that we “think like a man.” I don’t necessarily agree with the sentiment but it can sometimes be taken as a personal affront when an individual chooses not to do business with you. Here are three ways to gift yourself the opportunity to take a step back and release the emotional side of things in business.

1) Set boundaries

In all elements of business, it is critical to set boundaries. The same rings true when it comes to expelling strong emotional reactions. The biggest challenge I see with this is when a female business owner is a service provider. Setting a boundary between your business and yourself becomes crucial. It’s important to set boundaries for yourself with an understanding of the differentiation between the business decisions of your potential clients and the relationship you have built with them. It can be very hard to distinguish between the two, because they can feel as though they are one and the same, so taking time to reflect on how that resonates differently is important. 

2) Maintain objectivity

Keep in mind that there are likely a plethora of reasons why someone may choose to go a different route. Think logically and remind yourself that this is a business decision and, in all likelihood, not related to who you are as a person. Look at the situation from an objective standpoint and try to position yourself in a way where you can see both sides. 

3) Embrace your judgment

You became an entrepreneur for a reason. One of the reasons you’re still in business is because of your ability to judge the market, your demographic, your marketing needs and beyond. Don’t let that waiver based on negative interactions. It’s important to remind yourself that it is not an attack on you as an individual.

Ultimately, it’s important to remember that your business is what matters and the steps you take to progress it. Building relationships is an integral part of that. Showing your customers that you are compassionate and caring is key. Just be sure not to let that drive your reactions without approaching first from a logical perspective.

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Felena Hanson is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs who need a productive, professional place to work on a flexible basis. She has three locations in San Diego County and is expanding nationally via a franchise model, starting with the launch of the first Hera Hub franchise in Washington D.C. in Spring 2015.