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Stories written by Felena Hanson

Spending Money on Experiences versus Things

I just celebrated by 21st birthday (hehe), okay 41st. I spent the weekend with my long-time partner Keith, wine tasting in Paso Robles. It was wonderful to spend a couple of days with my love, sipping wine, staying quiet, and reveling in the vineyards’ beauty. That was my gift – the experience of a new […]

Reddit is a wonderful resource for entrepreneurs; for both collaborative learning and marketing opportunities. Reddit is essentially the largest hive mind on the Internet. If there is a subject you are interested in, it’s almost guaranteed to be a discussion topic on reddit. But if it’s not there, reddit gives you the freedom to create […]

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As entrepreneurs, we are consistently creating new ways to market our business and, in many cases, positions ourselves as thought leaders. In this regard, podcasts have become an excellent tool for content marketing. They build SEO, establish your authority and are a great addition to your sales funnel. With 46 million people listening to podcasts […]

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According to a June 2015 article by TechCrunch, a growing class of independent workers in the U.S. is increasing. Hiring independent workers is now a growing trend in the “1099 Economy,” that is made up of an on-demand independent workforce, which caters to a wide range of services from legal to public relations. Although this […]

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Summit to feature entrepreneurship and investment experts and interactive discussions On Saturday, Sept. 19, Hera Venture Summit hosted its “Building Bridges” one-day intensive event for female angel investors and woman-led startups. The all-day event turned the tables on venture investing by connecting women founders and funders so that more female angels invest in female entrepreneurs. University […]

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When we start a business, it becomes a big part of who we are, what we stand for, and how we interact. Oftentimes, it is in a very positive way but there can be times when our business permeates so much of who we are that our emotions become strongly tied. Taking things to heart […]

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As a long-time entrepreneur with staff of my own, I’ve learned along the way the dos and do nots of both hiring and getting hired. Below are the four key entrepreneurial lessons for landing your next job, one that you love. Discover your passion. Taking the time to identify what drives you and what gets […]

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This week I was reminded that in 2015, women are still struggling to have a voice and a say in any arena. An interestingly relevant article by Sheryl Sandberg and Adam Grant, Speaking While Female, explored the struggles women face in trying to speak up or speak out at work. Sandberg used examples of women […]

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Recently, Hera Hub, a spa-inspired, shared workspace for female entrepreneurs, hosted a party to invite its members and the community at large to see their new location at 4010 Sorrento Valley Blvd., Suite 400. Relocating from Sorrento Mesa to Sorrento Valley (to be closer to Carmel Valley, of course), the new space showcases high ceilings, […]

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Melody Kramer is a 15-year San Diego resident and a 20+ year veteran trial lawyer with a vision of creating fundamental change in the legal profession, changing the way lawyers learn their craft, run their law firms, and interact with their clients. Melody’s most recent professional accomplishment is the acquisition of her previous business, FreelanceLaw […]

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Two weeks ago Felena had the opportunity to have an interview with San Diego’s first female Police Chief, Shelley Zimmerman.  Police Chief Zimmerman described how she ended up in sunny San Diego from Ohio.  She went through her one of her first cases where she went undercover at a local San Diego high school to put a stop […]

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Today in the United States there are 1,200 new women owned businesses open a day. That is drastically up from last years 740 businesses a day. Recently American Express released their 4th Annual Open State of Women-Owned Business Report which had some very encouraging numbers for female entrepreneurs. 4/10 new businesses today are started by women. This means that […]

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