Local Optimization

Women entrepreneurs gather for a pitch competition hosted by Hera Labs. The female-focused business accelerator has its sights on raising $10,000 to support local entrepreneurs.

Local optimization along with SEO, SEM and Social Media marketing can play a large role in the search capabilities of any Carmel Valley San Diego business. For mom-and-pop business without the knowledge or capabilities to enact a paid or organic search campaign, submitting ones business to online local directories such as: Google, Yahoo & Bing can help increase ones visibility and online traffic on the local scale. Local optimization, in many ways can help kick start a company’s online visibility, but also increase ones foot traffic.

How can this be?

In the last year, Google has drastically changed the layout of its Google places. No longer do organic searches rank first, but rather local listings lie at the top of the search. For business looking to just target their local market, this can dramatically help their business. With the increasingly high volume of local searches companies of all kinds can now be found via your mobile apps or on local area of your search results.

Now more than ever, it is extremely important to incorporate all aspects of searches into ones campaign such as organic, paid, social media and local. This allows ones company to take a holistic approach, but also touch on all forms of communication and exposure with ones target market.

Chris Placencia

Chris Placencia is a Carmel Valley business owner and studied Business Administration and Marketing at Cal State San Marcos. He owns and operates Jason Paul Marketing, which is an original and innovative marketing firm dedicated to helping its clients achieve the highest level of exposure via the Internet and Public Relations.