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Increasing Your Home’s Selling Potential Through Staging. In today’s economy, trying to sell a home can sometimes be difficult and slightly challenging, but there are strategies and tools that one can utilize to make the process run a little more smoothly. One of the most effective tools in making your home look more warm and welcoming is staging. Ryan Dalzell, of Dalzell Group Real Estate, and Candy Stokes, a professional stager, take us through the key components of staging and give an overview of the three most important parts of the staging process.
The goal when staging a home is to get the property ready for the market. It is important to add value to the property before it goes on the MLS by making simple changes such as rearranging furniture and clearing the clutter from the home. Ryan has seen many homes transform by simply making a few minor tweaks and changes and working with what the sellers already have. By making the home look more similar to that of a model home, staging can really create a setting that is appealing to a broad set of buyers and expand its market potential.
As a professional stager, Candy has a lot of expertise in making homes feel more warm and inviting so that the home will attract more potential buyers. Candy recommends taking down some of the personal belongings that are placed throughout the house. Even though these may add a homey feel, it might also make it easier for potential buyers to profile you. By placing personal items out of sight, the potential buyer can really imagine themselves and their belonging in the home. Making the buyers feel as if they could live there and want to live there is one of the major goals accomplished during the staging process.
Candy also recommends going throughout the home and placing everyday objects out of sight. While it might be convenient to keep your tissue boxes or bills out, the potential buyer doesn’t need to be exposed to this. And lastly, it is important to replace smaller objects on walls and mantles with larger ones. When taking pictures for the MLS a wide-angle lens is used, which really shrinks down objects. Remembering to stage for a wide-angle lens will increase the perceived value of the home, as well as attract a superior home exchange.
To learn more about staging your home or to talk to local real estate experts, contact the Dalzell Group, Carmel Valley Realtors since 1992 at (858) 755-7740.
Jim and his wife Jo, have lived in Carmel Valley since 1987 and first got into the real estate business in 1992 after a successful career in the construction industry in South Africa. Kevin Dalzell joined the Dalzell Group Real Estate team in 2002 after playing professional rugby in Europe (represented the U.S. in two Rugby World Cups) and is now living with his wife, Nina, in Solana Beach. Ryan Dalzell coordinates the team’s marketing program, and he joined the group in 2004 after working as a flight instructor. Ryan lives in Carmel Valley with his wife Julie and their 3 children. Amber Worsham recently joined the team as the new Marketing Manager & Transaction Coordinator. With over five years of experience in marketing real estate in Coastal North County, Amber provides us with extensive expertise in the print, internet and direct marketing aspects of the business.