Search Engine Optimization – Tips on Climbing to the Top

As of last month, www.SDOfficeProperties.com went live.  I have learned a lot from my web developer and copyrighter during the past six months as the site was being built.  Search Optimization was perhaps one of the most perplexing and important topics that we touched upon.

So, how do you keep your website at the top of Google’s list?  Here are a few tips…

1. Current Content – Keep website content new and exciting by updating your site frequently.  Incorporate new blog posts, post new pictures, and link to news articles pertaining to your industry or company.
2. Key Words – Make sure that all key words that someone may use to search for your product or service appear on your site.  It is even better if you can incorporate these key words into your URL.
3. Links – Start by linking to other sites on your webpage.  Then ask other businesses to link to you.  If a big business links to you on their site your rankings on the search engines with skyrocket.
4. Social Media – Include your social media feeds such as Twitter and Facebook on your webpage.
5. Comments – Allow your audience to provide feedback or comments.  This will create new web material and the search engines love it!

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Lindsey Smith is a Del Mar resident and founder of San Diego Office Properties.  She serves as a trusted advisor for San Diego’s owners and occupiers of commercial space.  Lindsey comes from a family of “serial entrepreneurs” and has a true passion for helping local businesses find office space that is aligned with their corporate strategy, culture and budget.  Lindsey is a graduate of the University of San Diego.  She began her real estate career in 2003 working at a large corporate brokerage house and founded San Diego Office Properties in 2012. San Diego Office Properties functions under the KW Commercial umbrella which allows clients access to a national platform and corporate resources while capitalizing on the flexibility that only a boutique firm can offer.