Carmel Valley Resident Creates “Vivacity Sportswear”

Carmel Valley San Diego Community | Rowena Kelley | Sheersleeve Skirt

Vivacity Sportswear – A New Line of Swarovski-Embellished Sportswear

When Carmel Valley resident Vivian Sayward fell in love with the game of golf, she had only one problem: she couldn’t find a decent thing to wear.  As a female golfer with an active lifestyle and an established biotech career, she hated the boxy shirts, manly shorts and pants, and dated patterns on women’s golf apparel.  She wanted comfort, modern style and colors she could wear both on and off the course.  So with a little nudge from her husband…she set out to make the clothes herself.

“I knew I wasn’t the only female athlete struggling to find golfwear that would feel and look good,” Sayward says.  “My girlfriends all complained of the same thing, so I thought, why not make it myself?  Of course, I had no background in fashion!”

But what Sayward had was drive.  She surveyed local female golfers, tennis players and yogis to fully understand the need.  She partnered with a talented local designer.  Together, they sourced the best high-performance fabric; found pattern makers, cutters and sewers in San Diego; and partnered with Swarovski Crystals to give their designs a signature, sophisticated look.  And in what seems like a blur, Sayward launched Vivacity Sportswear.

Carmel Valley San Diego Community | Rowena Kelley | Turquoise Ziptop SkirtA feminine-chic line of sportswear handcrafted in San Diego, Vivacity Sportswear is tailored to stylishly transition from the golf course to the office to the clubhouse.  Vivacity marries fashion with high quality performance fabrics featuring four-way stretch, moisture wicking and anti-bacterial properties.  What’s more, these fabrics allow every piece in the collection to be machine washable.  The looks are inspired by the runways, always fashion forward and with an eye to easy modern style.  Pieces are meant to work with a woman’s existing wardrobe.  The addition of Swarovski Elements crystals adds a layer of understated elegance to chic black skirts, tops and jackets.

From zip tops in turquoise and yellow to pants that can be worn for yoga and easy hikes to skirts with a hidden pocket for tees – Sayward accomplished what she had set out to create: sportswear for every part of a woman’s day.  Fans range from up-and-coming ladies of golf training to get on the LPGA circuit, to yogis and tennis buffs, to women who have long played in their local golf clubs.  And while it’s all made in San Diego, the collection has been seen world wide – on women in Texas, upstate New York, Tokyo and Paris!

For Vivacity’s latest look book, visit


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