25 Podcasts For Entrepreneurs & Advice For Starting Own Your Show

As entrepreneurs, we are consistently creating new ways to market our business and, in many cases, positions ourselves as thought leaders. In this regard, podcasts have become an excellent tool for content marketing. They build SEO, establish your authority and are a great addition to your sales funnel. With 46 million people listening to podcasts on a monthly basis, having your own show (or being a regular guest or advertiser on a show) can be a great way to get in front of your target audience.

But, starting a podcast, though much easier now than five years ago, still takes a fair amount of time and financial investment. If you’re thinking about starting a podcast, here are three questions you should be able to answer:

1. How tech savvy are you?

At the very least, you’ll need to understand how to use recording and editing software, know where to host your show, knowledge of the various platforms to publish your shows and how to set up an RSS feed.

2. How much money do you have to invest in podcasting tools?

Getting started doesn’t have to be expensive. You can be up and running with a smartphone and an external microphone. But, eventually you’ll want to upgrade your tools to create the best user experience.

3. How does the podcast fit into your sales and marketing goals?

Who is your audience? What format will the show take? How will you market it?

Imitation is the sincerest form of flattery. If you’re not quite able to answer those three questions just yet, listening to other successful podcasts, and taking notes on your favorite aspects of each, is a good way to start to develop your own podcasting roadmap.

With that in mind, we asked entrepreneurs in our community which podcasts they listen to for advice, learning inspiration and motivation. Here are 25 great podcasts for entrepreneurs:

1. She Means Business
2. This Week in Startups
3. Freakonomics Radio
4. The Biz Chix
5. The Distance
6. The Entrepreneurs
7. Entrepreneur on Fire
8. One Simple Thing
9. Learning with Leslie
10. ProBlogger
11. Oh So Pinteresting
12. The Charged Life with Brendon Burchard
13. The UnPodcast
14. Women Lead Radio
15. She Did it Her Way
16. Planet Money
17. Startup
18. Social Pros Podcast
19. The Suitcase Entrepreneur
20. Online Marketing Made Easy
21. The Social Media Toolkit
22. Seth Godin’s Startup School
23. The Side Hustle Show
24. Content Warfare
25. The Lively Show

Listening to and finding podcasts is really easy. Most shows can be listened to natively from their homepage if you’re on a desktop; or on the go with apps like Stitcher, Overcast 2, Fireside and Jabbercast.

Do you listen to any of these shows? Do you have a favorite not on this list? Let us know in the comments!

Images courtesy of dan at FreeDigitalPhotos.net and StartupStockPhotos.com
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Felena Hanson is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs who need a productive, professional place to work on a flexible basis. She has three locations in San Diego County and is expanding nationally via a franchise model, starting with the launch of the first Hera Hub franchise in Washington D.C. in Spring 2015.